Building a really great, progressive business is the ambition of many. But realizing that ambition over time, building a business committed to justice and sustainability that is itself just and sustainable, requires a very special quality of character, one defined by its SOP, its Smarts, Openness and Prodigality. The session will begin with a brief exploration of these fundamental qualities of character, which have been distilled from the fields of systems thinking, cognitional theory and philosophical anthropology, and examine their relevance for progressive businesses committed to the long haul. It will then engage a group of panelists, experienced business owners who have built compelling models of a progressive business, in an interview-style conversation to reveal the nitty-gritty and widely varying particulars of each owner’s engagement with the SOP qualities.