A 30 minute interactive conversation about how to get to those builders who are NOT currently “in”, and who are still building to code minimums, with fossil fuel equipment all over the building. I will invite a progressive builders (someone who IS in) as well as a builder who I know is ‘not in’, and discuss what it would take for us climate people to get them in. Let's discuss incentives, let's discuss the true overall cost add to make a buidling more climate conscious, let's discuss avenues that would help reach those who are not in. We often preach to the choir, and I think we need to discuss how to hit the rest of the market. It hurts to see buildings go up in 2021 with code minimum construction, and gas fired furnaces. I would refine this session closer to, and most likely act as the chair of the conversation / debate, with some triggering questions.