We have conducted interviews with a host of global sustainability professionals, practitioners and homeowners in high performance buildings, from Germany, to Spain, Turkey, India, Japan, Vietnam, Korea, South America, Australia, and Africa. This is an on-going research project that aligns with this year’s conference theme of “Scalable Solutions”. Our premise is to investigate how established solutions can be adapted on a large scale, where the challenges lie and how they can be addressed. It is clear that a “one fits all” solution will not work, but that a more sensitive approach is necessary for global proliferation. It is evident that the countries where the standard has been implemented with some measure of success had to overcome hurdles including availability of required construction materials, building and mechanical components, awareness and education of construction methodology, and technical skill. Some countries have exhibited success with implementation of design approach, integration with construction technology and providing necessary builder education. Others are presented with cultural-specific challenges including language and adaptation to traditional building techniques. Innate human behavior is hard to change. Traditions should be respected and integrated into region-specific guidelines. Beyond cultural context, lack of awareness and understanding of the Passive House concepts appear to be more or less prevalent around the globe. Some countries don’t even have the baseline of an energy code. Sharing interviews conducted as part of our research, the presenters will address how advocacy, awareness and education of the end user can help facilitate the adaptation of Passive House along with other sustainability standards. Will foreign investments in “unicorn projects” help the spread and acceptance of the standard? We have found that sometimes, the applicability will depend on the project type and size. For example, it may not be feasible for a single-family home but may work for multifamily housing in the same county. How can economic limitations be addressed in an incremental implementation method? We hope our research and discussion will be a catalyst for a global initiative and network supporting adaptation of Passive House.