Experience, technology, new architectural approaches, and many other factors are advancing toward Zero Energy Buildings being more affordable, especially in a residential setting. In addition, tax incentives, renewable energy credits, and solar financing can potentially swing a Zero Energy project from “in the red” to “in the black.” This session will examine these trends and present real case studies which demonstrate how Zero Energy can actually cost less, not more, to build. Can cost competitiveness and cost positivity be the fuel that leads to a market transformation? Come with your questions and experiences to share.