DIY Brand Camp teaches leaders and teams with big ideas but not-so-big budgets how to harness the power of clear branding. Designed for the senior leaders of mission-driven companies and organizations, it teaches how to understand your company’s story, how to express it so that it is meaningful to your audience, and how to use this understanding as a tool for strategic development. Clear positioning, strategic messaging and effective communications are uniquely powerful tools. But typically they are used only by those who can afford to hire a branding firm.