When it comes to toxic chemicals in the built environment, there is an urgent need for market transformation. It takes institutions and firms, like the ones on this panel, committing to be change agents. Fence line communities are being contaminated by the chemical manufacturing industry, which raises concerns about environmental racism and injustice. We have the ability to support these communities by reducing and eliminating classes of chemicals, like PFAS and phthalates, from our buildings. This session will hear from the perspectives of three entities who have stepped up to the challenge: MIT, Colby College and Shepley Bulfinch. Each panelist will share their story: 1) What initially motivated them to specify/procure healthier materials? 2) What internal conversations occurred at the onset? How did they get internal buy-in? 3) What commitments have they made? 4) What process(es) are they using to research/pilot healthier alternatives? 5) What is working? What is not? 6) Where do they hope to be one year from now? Five years from now? Each panelist will share a different approach, but the goal is the same: Create a market demand for healthier products. Following the panel discussion, participants will break into smaller groups to begin developing roadmaps for their own firms or institutions.