Executing building retrofits on the as-built environment and ground up construction is fraught with risk and various challenges especially in NYC. Developers often avoid opportunities to tackle the utility/government rebates as it may compromise the project timeline or require additional compliance costs. The perceived understanding is, "Its Not Worth Our Time." The utility program administrator may often fail to achieve their market penetration with their rebate budget. We have developed a time tested method to address the following: How to develop a gap analysis on rebates/incentives available per project? Understanding the value proposition (cost/benefit) of pursuing the outlined rebates. How do we engage/empower all the trades (architect/project manager/subcontractors) to the specific rebate program guidelines? Managing the rebate process while not compromising the retro-fit/construction process. When do we first look into the rebate/incentives market?