Esther Pang
Username
Esther Pang
Proposer First Name
Esther
Proposer Email
operations@ecodeo.co
Proposer Last Name
Pang
Proposer Job Title
Impact Manager
Proposed Session Description
Transition towards a green economy is no longer a pipedream. Green video storytelling is a smart strategy to communicate with your audience in a world where over 5 billions videos are watched daily. In this session, certified B Corp Ecodeo, a film & digital video storytelling firm, will discuss how to connect audiences with climate solutions using video, film, and brand storytelling. Case studies will highlight work with NYSERDA’s Buildings of Excellence, The Trust for Public Land, and NYC Mayor’s Office of Sustainability.
Diversity and Inclusiveness
Ecodeo focuses on storytelling for a sustainable future for all. As an antiracist company, we are committed to equity, diversity & inclusion in all our operations. Our commitment to full-spectrum sustainability means not only that we are committed to a multiracial roster of talent and vendors, but we develop content and storytelling in collaboration that speaks to a multiracial audience that benefits all.
Learning Objectives
Overview of landscape for global digital campaigns, including interactive experiences, advertising, storytelling, digital ads, AR, VR, and emerging platforms
Understand how to connect with audience, including decision makers, with green video storytelling
Strategize impact from past video storytelling campaigns through case studies
Gain insights from documentarian and filmmaker with over 20 years of experiences
Has this session been presented before?
No
NYC 2021 Areas of Focus
Target Audiences Level of Expertise
Level 1 - No prior knowledge needed.
Session Format
Interview or structured conversation among panelists
Collaborative problem-solving session
Debate between opposing viewpoints
Recommended Length
60-minute session
Reviewer 1
Cooper, Jeannine
Proposal #
153
Committee Decision
Rejected