Mark Brescia
Username
Mark Brescia
Proposer First Name
Mark
Proposer Email
bresciam@coned.com
Proposer Last Name
Brescia
Proposed Session Description
Although a few high-profile properties have converted from fossil fuel heating, most large buildings in NYC have been slow to adopt heat pump technologies despite significant utility incentives over the last 2 years. A variety of loan offers are available but owners have multiple challenges with taking on debt. The Power Purchase Agreement (PPA) 3rd-party ownership business model was transformative for the solar industry and Heat as a Service (HaaS) has that potential for heat pumps in large NYC buildings. Con Edison launched HaaS Marketing this spring to train Contractors on using this financing model. This panel discussion with financing providers and contractors explains the business model, customer benefits and Con Edison’s approach.
Why is this session important?
Con Edison has the highest incentives for heat pumps of any utility under the NYS Clean Heat program and has seen rapid adoption by single-family homeowners but large multifamily and commercial customers have been slow to adopt. Large projects have increased complexity and do not benefit from economies of scale so installation costs remain high. Multifamily & commercial building owners that make the investment don't receive the benefits of the upgrades, generally reserve capital expenditure for core business or emergency purchases and either may not have access to proper capital funding or cannot spare time to secure scarce traditional debt. Non-profits, particularly houses of worship, may be ineligible for potential tax credits for technologies well suited to their building type. Heat as a Service overcomes the financing gap not solved by traditional loans needed for large customers to undertake heat pump projects. These customers have the capabilities to keep current inefficient fossil heating equipment operating well beyond useful life so they are among the largest emitters and any like-for-life replacement will still be in-service past dates necessary to curb climate change and the devastating effects that will impact NYC earlier than most.
Learning Objectives
Understand the off-balance sheet financing business model for customer sited projects like solar, heat pumps or energy efficiency
Why traditional loans, even at low or no interest, may not be attractive to large multifamily & commercial customers for heat pump conversion projects and current lack up adoption from these customers even with large incentives vs. overwhelming amount of residential projects
Why Con Edison has chosen a B2B marketing and contractor training approach instead of direct to customer
Know how to review potential heat as a service financing offers and find additional info about specific financing offers if they are a building owner, how to connect with Con Edison or selected financing providers for ongoing training if they are a designer/installer of heat pumps, or what information is necessary for consideration of inclusion if they are a financing provider
Has this session been presented before?
No
NYC 2022 Areas of Focus
Session Format
Lightning Round (several brief idea pitches followed by discussion)
Strongest Content Connection - NYC 2022
Comments about your speaker roster
Ideas for financing vendor speakers are MBE certified or veteran, and utility implementation contractor as panelist or moderator is also MBE
Reviewer 1
Morales, Mark
Reviewer 2
Morales, Mark
Proposal #
131
Committee Decision
Being Considered