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Username
alan burchell
Proposer First Name
Alan
Proposer Email
aburchell@urbanstrong.com
Proposer Last Name
Burchell
Proposer Job Title
founding principal
Proposer Additional Info
Principal of award-winning firm Urbanstrong, Alan Burchell is a professional engineer, LEED-AP, and Green Roof Professional. Urbanstrong works with developers, property managers, and building owners looking to boost property values, reduce energy expenditures, improve occupant health and wellness, reinvest in their building assets, reduce their environmental footprint, and green their brand. Urbanstrong offers consulting, financing, and design-build-maintenance services for living walls, green roofs, and solar-integrated green roofs. As a specialist on green infrastructure, Alan co-founded the non-profit “The NYC Agriculture Collective,” provides regular training for architects, has spoken at the United Nations, appeared on MSNBC, consulted for corporations, nonprofits and municipal governments, and provided expert testimony in court.
Proposed Session Description
New York City’s Climate Mobilization Act (CMA) is viewed by many building owners as a piece of legislation thrust upon them mandating unaffordable retrofits that benefit only the environment at their expense. And for many this will end up being the case. But for those building owners with the right strategy in place, the CMA and impending retrofits can represent the impetus into a highly profitable investment opportunity even for those with little to no access to capital. As of Q2 2021, there will exist in NYC a combination of proven energy efficiency technologies, regulations, programs, innovative ownership/investment models, and specialty financing that together are analogous to planets aligning. The result is a never-before-seen opportunity in NYC for co-ops, condos and other commercial buildings to do much more than just comply with the CMA local laws to avoid fines. Instead, they can now bundle together retrofits and equipment upgrades that appease the city, immediately reduce operating expenses, improve quality of life for residents, and generate a steady passive income…all using somebody else’s money.
Why is this session important?
The CMA has the potential to make a massive positive impact on our city’s ecological footprint and carbon emissions as well as the health and wellness of NYC residents, particularly those in lower income buildings and neighborhoods. This depends however on the how the CMA is perceived. If it continues to be viewed as a financial drain and burden on building owners, perhaps it won’t be around for much longer. But if fully understood and applied comprehensively, the tools baked into the CMA, such as Local Law 96, which grants building owners access to the capital needed to implement the mandated retrofits of LL 92/94 and 97, then the CMA may live up to its potential. This session will open the audience’s eyes to the massive financial potential that now exists for NYC building owners, whether they elect to seize it voluntarily or are forced in that direction anyway. The difference between those who profit and those who feel like they’re stuck picking up the tab will depend on whether they implement the strategies discussed in this session.
Diversity and Inclusiveness
Much of this session will focus on equitable access to capital. The optional financing mechanism enabled by NYC Local Law 96, and the relatively new/unknown Community Solar program for host buildings, remove the economic barrier that usually prevents low and moderate income buildings from being able to afford to invest in highly profitable (and impactful) energy efficiency retrofits or renewable energy systems.
Learning Objectives
Learn the benefits of, and differences between, Blue Roofs, Green Roofs, and Integrated Blue-Green-Solar Roofs.
Learn about the benefits of hosting Community Solar program solar farm and understand the massive financial opportunity it presents for all buildings regardless of access to capital.
Learn the benefits of proactively addressing Local Laws 92/94 and 97 together in one cohesive strategy.
Learn how a building project’s eligibility for C-PACE Financing (enabled by Local Law 96) is based on engineering calculations rather than the owners’ credit score. This levels the playing field and finally grants access to capital for lower income buildings who normally can’t afford to invest in energy efficiency retrofits.
Has this session been presented before?
No
Target Audiences Level of Expertise
Level 1 - No prior knowledge needed.
Session Format
Interview or structured conversation among panelists
Collaborative problem-solving session
Lightning Round (several brief idea pitches followed by discussion)

Strongest Content Connection - NYC 2021

Reviewer 1
Sosa, Ariel
Reviewer 2
Cooper, Jeannine
Curator
Ziv, Dorit
Proposal #
116
Session #
201
Committee Decision
Accepted