Original title: Can behavioral economics really drive enhanced heat pump adoption and better installs? Through this interactive session, Travis Estes, from Abode Energy Management, and Shawn Intorcio, from Reading Municipal Light Department (RMLD), will discuss their heat pump rebate and QA program’s approach to capturing more data about installs happening in the RMLD service area, including the role of customer consulting before speaking with a contractor and pre-approval sizing and design reviews prior to install. Shawn will discuss why RMLD chose to implement this program and her experience during the first year. Travis will provide a summary about why Abode designed the program to capture as much data as possible, while still providing effective quality assurance and respecting the contractor’s process. Through the use of survey questions throughout the presentation, participants will explore their own assumptions about heat pump installs, customer motivation, and contractor behavior as preliminary case studies are shared. This session is intended to be the first in a series that will explore the heat pump adoption process with a level of granular data not often captured. We anticipate sharing our findings in the following months and years with the NESEA community to better understand why customers and contractors act as they do.