Most consumers would not buy an automobile without knowing the mpg rating, but many are satisfied to buy a home without consideration for its energy consumption. Energy modeling is a tool that can comparatively gauge the performance of a home (based on normal occupancy), but this information is often overlooked or misunderstood and, in many cases, not even calculated. The shortage of demand for home performance ratings highlights a lack of understanding in the consumer market, but it also underscores a disconnect between industries. Green appraisal certification provides a method to address the value of energy efficiency improvement, but represents only a small fraction of the appraisal market. EEMs can be difficult to understand and many lenders do not offer them. Building energy codes vary in strength and enforcement from state to state. Energy related construction methods are not uniform and results can differ significantly. All of these moving parts result in a market that is mostly incapable of determining the value of building beyond energy code minimums and consumers that aren't equipped to understand or recognize the value of these features. We will address these issues and ask the questions: Why should energy performance be valued? Why is it currently not being valued? What can be done to align these industries and educate the consumer regarding the value of the energy efficient features of the homes they are buying.