Jon Braman
Username
Jon Braman
Proposer First Name
Jon
Proposer Email
jbraman@brightpower.com
Proposer Last Name
Braman
Proposer Phone
(646) 780-5533
Proposer Job Title
EVP Strategic Initiatives
Proposer Additional Info
Jon Braman, Executive Vice President of Strategic Initiatives at Bright Power, has been with the company since 2007 and helped grow it from 6 to over 150 people in that time. Jon launched and leads Bright Power’s Strategic Initiatives Business Unit, pursuing research, industry partnerships, new product development, and other initiatives to expand Bright Power’s service offerings and catalyze large-scale decarbonization of the multifamily building sector.
Jon’s work has a particular focus on using data and analytics to understand building performance and catalyze building sector decarbonization. He was a key contributor to the analysis framework and service development for EnergyScoreCards, a premier multifamily energy and water tracking platform with a proprietary statistical model for peer energy grading. He built and directed a team of analysts supporting real estate companies across the country in using the platform to understand their portfolios and reduce energy and water usage. Jon has conducted some of the largest national studies on real world results from multifamily energy programs including an analysis of the HUD Green Retrofit Program, and EnergyScoreCards Minnesota, an real world experiment on the benefits of benchmarking at over 600 multifamily buildings. Jon currently leads Bright Power's work with multifamily lenders and housing agencies, which includes providing the Green Measurement and Verification Service for over 4000 Fannie Mae Green Mortgage Loans.
Proposed Session Description
Join a candid discussion between leading innovators in the field of multifamily green mortgages and low-carbon housing subsidy. Panelists will share observations on barriers to financing including: data, the low cost savings from electrification, and technical learning curves. They will discuss and answer questions on the most promising opportunities for financing decarbonization including: proven models for scale and depth, capital sources, growing datasets, credit models, and new standards.
Why is this session important?
As practitioners and building owners “deconstruct” decarbonization, we find that it depends on the availability and rapid deployment of capital to support retrofits and new construction at a large scale. Moreover, the types of retrofits (including electrification, deep efficiency and onsite renewables) and new construction (including deep levels of "green"), are still unfamiliar to many building owners and lenders. Even if consultants, engineers and contractors know how to retrofit and build low-carbon buildings, and if the policy context creates necessary carrots and sticks, available financing represents a critical third leg of support for scaling up decarbonization. Lenders, housing agencies and capital sources - on which almost all multifamily buildings depend - must become fluid in the technology, language, process, and financial math of decarbonization to make it happen in the coming decades.
There is no silver bullet to financing decarbonization. No single mortgage product, niche financing vehicle (e.g. PACE), or new incentive (even the IRA) can serve the entire market. Instead, the industry must evolve to include decarbonization in the types of normal loans and financial transactions through which the largest financial institutions deploy billions of dollars each year to support multifamily real estate. Recent years have seen significant innovation, including green mortgages deployed to thousands of properties nationally through GSE (Fannie and Freddie) green loans. Programs and incentives for passive house and deep retrofits have creating dozens or hundreds of successful projects, but often with un-scalable subsidies in states such as NY, MA, PA and CA. But with LL97 going into effect in 2024 (and similar laws in other cities) it is still not clear how the majority of buildings requiring significant upgrades will finance these investments in the near and medium term.
This panel will convene a handful of folks working on the cutting edge of financing multifamily decarbonization. Panelists are currently working to stand up new loan and grant programs, update underwriting standards and process to drive low-carbon housing, and working to collect and surface the data needed to make decarbonization legible and understandable to financial institutions. Ideas and tools shared and debated will be informative to the audience, and may spark connections and new ideas needed to solve this industry-wide puzzle.
Examples of current initiatives in which proposed speakers are involved/ playing leading roles include:
HCR's Climate Friendly Homes Fund which is being deployed by CPC
The HPD-NYSERDA Retrofit Electrification Pilot
Future Housing Initiative, a new endeavor launched by Bright Power and Building Energy Exchange to help drive the transition to low-carbon, multifamily housing which includes building a dataset of low-carbon multifamily performance to support underwriting
CPC VeriFi, a new tool for underwriting low-carbon multifamily developed in partnership with Bright Power
Fannie Mae's development of an Electrification and Decarbonization Roadmap
MassCEC's Passive House Design Challenge
Building Energy Exchange collaborations creating and disseminating pathways and playbooks for multifamily decarbonization.
Diversity and Inclusiveness
The Future Housing Initiative (https://be-exchange.org/beexreport/future-housing/) is a new endeavor launched by Bright Power and Building Energy Exchange to help drive the transition to low-carbon, multifamily housing with real world data and analysis of building performance. One of Future Housing's projects is the Equity & Carbon Database for Multifamily Housing, funded by the Bank of America Foundation. This is a year-long effort to increase access to equity-focused data and reduce discrimination as the industry works to decarbonize affordable housing and will be highlighted as an opportunity in the discussion of financing multifamily decarbonization. The third listed learning objective will also ask panelists to directly weigh in on how lenders can help ensure equitable decarbonization.
Learning Objectives
What types of institutions have the ability to deploy capital at the scale needed to finance decarbonization?
What recent or current programs or initiatives are working to unlock financing at scale for multifamily decarbonization?
How can housing decarbonization be financed in a way that reduces housing inequity?
Where should building owners look for decarbonization financing - including for upgrades to meet LL97 limits - both now and in the future?
Has this session been presented before?
No
Additional Comments
The format and topic bears some similarity to the 2022 panel on Going Deep and Broad in Multifamily Energy Programs presented at NESEA in Boston. The industry has advanced rapidly since that conference. This panel will include significant new content and additional speakers with a greater focus on NYC and NY State opportunities, as well as new developments (such as the IRA, new HPD and HCR initiatives, Fannie Mae Electrification and Decarbonization Roadmap, Future Housing, CPC VeriFi and the approaching first LL97 deadline).
Target Audiences Level of Expertise
Level 1 - No prior knowledge needed.
NYC 2023 Areas of Focus
Session Format Details
The moderated panel session will be broken roughly into thirds:
30 minutes - panel introduction and brief (5 minute) presentations from each panelist on their work and perspective on financing multifamily decarbonization.
30 minutes - panel discussion. The moderator(s) will pose questions and foster discussion on each of the learning objectives.
30 minutes - audience questions and discussion. The moderator will take questions from the audience, paraphrasing or interpreting as needed to ensure topical and informative responses from the panel.
Moderator(s) will thoughtfully guide the conversation to ensure that each panelists can share some of their key insights. We will work to ensure the discussion contains useful information on learning objectives to audience members at different levels of familiarity with the subject.
Recommended Length
90-minute session
Strongest Content Connection - NYC 2023
Comments about your speaker roster
We have included 8 potential speakers of which 6 have confirmed availability and interest in the panel. An optimal size for the panel is likely 1 moderator and 5 panelists, so we have more potential speakers listed than we need. We would welcome a chance to work with NESEA to determine the final roster that best compliments other sessions. While we have not yet confirmed availability/interest from Fannie Mae and MassCEC listed speakers, Bright Power is currently working/ in dialogue with both organizations on these topics.
Reviewer 1
McPike, Christina
Reviewer 2
Chintz, Andrew
Curator
Chintz, Andrew
Proposal #
166
Session #
NYC23-232
Committee Decision
Accepted