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Username
Barbra Batshalom
Proposer First Name
Barbra
Proposer Email
bb@sustainable-performance.org
Proposer Last Name
BatSshalom
Proposer Job Title
CEO
Proposed Session Description
Why isn’t learning from our work (and continuously improving) “business as usual”, as in software? What would firm management look like if we valued staff (& treated them) as our prime assets, the way startups do? Integrative design and lean PM have the potential to mimic agile development; benefitting from fast iterations and innovation, but don’t – what could we achieve if it did? It’s true that some firms have risen to the challenge! 27 firms met the AIA 2030 Commitment to reduce portfolio-wide energy by 70%. There are many projects that prove what IS possible! But we are nowhere near the capability we need to secure the future of humanity on this planet. With increasing client demand, firms need to pivot and adapt to compete.
Why is this session important?
Carbon and equity are among the biggest problems in the history of humanity, yet many design firms have NOT done even the most basic shifts to transform their practice in ways that would enable them to rise to this challenge. Working with firms all around the US, we see that teams are not even consistently setting energy reduction targets on every project, not updating internal design standards (to consistently build the best envelopes, etc), not updating their specs and not institutionalizing ways to learn from their work so they can stop “selling” their past mistakes, but can actually improve their product...the list goes on. This session will not just draw attention to the issues but give very concrete, specific solutions based on lessons learned from all these firms, about how to start TODAY to make changes that will reduce carbon on projects and improve health and resilience. This approach is for anyone – owner, architect, engineer, contractor. Why is important, but what’s been lacking is “how” (change management, leadership effectiveness and other strategic approaches). We've also witnessed that firms that take these actions see improved outcomes within 3-6 months. Every organization needs an “accelerant” to transform practice as fast as possible to fight climate change. We want everyone to raise their bar, so we have a chance!
Diversity and Inclusiveness
Institutionalizing equity poses the same challenges as institutionalizing anything (carbon reduction, health) in that if your fundamental ability to adapt and change is poor because of the foundation of your business structure and management, your adoption of equity actions and behaviors will be uneven, inefficient and at a higher risk for stalling out or failing completely. The business approaches in this session apply just as strongly to equity as decarbonization - change management, vision, and other fundamental practices that design firms are notoriously poor at.
Learning Objectives
Understand how to conduct a baseline sustainability assessment of their companies "sustainability IQ" related to culture, systems, processes and project delivery using established industry metrics to identify and prioritize where to focus for improvement
Learn how to use Change Management strategies to create a sense of urgency and overcome barriers such as buy-in and resistance so that you can truly institutionalize sustainability in your practice.
Develop proven strategies to seamlessly learn from your work (without a lot of "wasted" time) and create the right kind of feedback loops so that you are on a path of continuous improvement and capable of achieving higher goals consistently over time.
Incorporate ‘startup’ behaviors and norms into your practice so that innovation becomes part of your culture and corporate DNA to differentiate your firm and be more competitive.
Has this session been presented before?
Yes
When and Where?
BE (Boston) 21,22 (revised version)
Additional Comments
I did the first version of this in 2021 virtually and the revised version in person (based on ongoing work and development of the topic since the first presentation) at this years conference. This past year, I've incorporated lessons learned from working outside of our industry with innovative companies who sell medical devices, consumer products, software and more, which throw into even sharper context the huge divides between innovation in the startup/corporate context and our archaic/slow to change industry.

NYC 2022 Areas of Focus

Session Format
Interview or structured conversation among panelists
Debate between opposing viewpoints
Workshop or skill-building session

Strongest Content Connection - NYC 2022

Comments about your speaker roster
While having only one speaker may seem less desirable, I have 20+ years experience (and extremely high feedback) on the sessions I do. Other than my staff, who are still in training, no one else does the work I do in the industry (yet!! I hope more will!) and I make the sessions 50/50 interactive so people learn by applying concepts rather than having me talk at them the whole time. Feedback from doing this session twice was also very high!
Anything else you'd like to tell us about your session proposal?
I have done variations on this session in a much longer format - if there is appetite for it, I would be happy to do a 4 hour workshop which basically takes participants through an interactive process to develop multiple point for implementing in their organizations. A 90 minute session allows for more exercises but a 1 hour session will also have 50/50 exercise.
Reviewer 1
Morales, Mark
Proposal #
143
Committee Decision
Rejected

Presenters