As electrification grows as a tool to reach greenhouse-gas reduction goals, so do the risks of using electricity at times when it is most dirty and costly. To ensure that the benefits of long-term electrificaton of residential buildings are balanced with the short-term impacts on the grid, Massachusetts has begun testing consumer value propositions through tools like the 2017 Peak Demand Management Grant Program, Mass Save Connected Solutions, and the Clean Peak Standard. This panel of EE Program Administrators, policymakers, and grantees will discuss the insights gained through these initiatives, including methods to manage demand using battery storage, EV charging, thermal storage, home equipment control, and policy levers.