What would it take for us in the green building movement to get the owners and builders who are still building to code minimums to join us? This interactive discussion will focus on incentives, the true overall cost add to make a building more climate conscious, and avenues that can help reach those who are not “in”. Our panel will include a developer who is undoubtedly “in” as well as a mechanical designer who often works with those who are not. We often preach to the choir; this panel will challenge you to think about how we get the rest of the market.