energy efficiency
Swiss innovation Solar Activated Facade (SAF) receives Best of What's New Award from Popular Science (U.S.)
Eric Nelson
Interacting With the 21st-century Consumer
Roger Willett
Consumers are only going to pay for what they need, but “what they need” hangs on so many variables, including location, socio-economic factors, and personal preferences. Homeowners in Brownsville, Texas, for example, likely have no need for a hyper-heating system which help endure harsh winter conditions and negative temperatures as low as minus 13 degrees Fahrenheit. Homeowners in New England may own a hyper-heating system, but may not experience such extreme conditions regularly, while Minnesotans may rely on it.