Embodied Carbon (EC) emissions from the building sector produce 11% of annual global GHG emissions (second to transportation). Embodied carbon, unlike operational carbon, is out of sight, off site, and usually out of mind. As industry professionals, we have a responsibility to work towards a carbon-neutral built environment, and that work starts at design with a focus on the embodied carbon of a building and the materials that comprise it. A panel of professionals including an architect, building product supplier, consultant, and builder will discuss: Setting goals to better understand and raise awareness around EC; industry tools and case studies to understand/calculate/eradicate EC in both new construction and retrofit projects; and efforts to remove (capture/store) carbon from the atmosphere using building materials. The session will conclude with an audience prompt and challenge.