Insulation products are unique among construction materials, because their essential function is to reduce the operational space heating and cooling energy demands of buildings. However, 90 percent of the insulation currently available on the market consists of plastic foam, fiberglass or mineral wool, which are non-recyclable and made from the very fossil fuel resources they are intended to conserve. Innovative, renewable and cost-effective insulation products are now entering the market.

Embodied Carbon (EC) emissions from the building sector produce 11% of annual global GHG emissions (second to transportation). Embodied carbon, unlike operational carbon, is out of sight, off site, and usually out of mind. As industry professionals, we have a responsibility to work towards a carbon-neutral built environment, and that work starts at design with a focus on the embodied carbon of a building and the materials that comprise it.