As you contemplate re-focusing your business on high performance building, what are the key components, team members, and skills sets that set the path for success? In this session, members of the Wright Builders team will describe how to identify the skills and partners you need, how to position your business through marketing, public service, and public awareness, how to talk about value, what to do and not to do, how to differentiate yourself from others, showing results without overwhelming folks, scaling up and scaling down, and celebrating success.