While demand response has been around for decades, allowing utility companies to mitigate peak demand and generate revenue for buildings, we are seeing more opportunities for interactive demand management, resident participation, and electrification-enabling technologies. Battery storage, EV charging, and smart, connected devices are becoming more affordable thanks to growing technology options, consumer demand, incentives, and tax credits, presenting new opportunities for building owners and residents to participate in grid services and reduce loads, saving money and carbon.